Position Masters

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Web Page Organization

The one track web page: keep pages to a single topic.

If there's one cardinal rule in Web Site organization, it's this: one topic, one page. It also follows then, that it should be one keyword or keyphrase, per page.

Cramming a number of disparate topics into a single page is not the way to go. For one thing, it's wasteful because a reader may be interested in only one of the topics, but they still have to load the entire page. It can also be confusing to read. If you have, say, some insights into metallurgy and some fascinating ideas about chia pets, tossing them together into a single page is just silly (unless of course, you are making a space age metal chia pet).

Make each of your pages stand on its own by dedicating a single page for each topic. In the long run, your readers will be eternally thankful.

There is an exception to this one page, one topic rule, for the terminally verbose: if your topic is a particularly long one, you'll end up with a correspondingly long page.

Why is that a problem? Well, lengthy web pages have lots of disadvantages.

  • Large files can take forever to load, especially visitors accessing the web from a slow link. If loading the page takes too long, most people are more likely to abandon you and head somewhere else.

  • Nobody likes scrolling through endless screens of text. Pages with more than three or four screenfuls of text are hard to navigate and tend to be confusing to the reader. Some studies show that many web surfers don't like to scroll at all. They want to see one screenful and then move on.

  • If you have navigation links at the top and bottom of the page, they won't be visible most of the time, if the page is too long.

To avoid these pitfalls, consider dividing large topics into smaller sub topics and assigning each one a separate page.

Use your homepage to tie everything together:

Most people will begin the tour of your pages at your homepage. With this in mind, you should turn your homepage into a sort of electronic launch pad that gives the surfer easy access to your entire site. Then pepper your homepage with links to all your topics (important).

You'll want to include a reasonable description of each link, so that your visitors will know what to expect.

Once you have determined a logical set of priorities, you can build a hierarchy from the most important or most general concepts, down to the most specific or optional topics. Hierarchical organization is a necessity on the Web, because most home page-and-link schemes depend on hierarchies, moving from the most general overview of your site (your home page), down through sub menus and content pages that become increasingly more specific (do not be concerned with the number of page, some say the more the better, but to search engines, it becomes vital to high placement).

To help us make your site organized and easy to navigate please map out your site as a flow chart. (See Web Site Worksheet) This gives us the organizational structure we need to build a hierarchy of menus and pages that feel natural to the user.

The Search Engine Tamer Talk to a live positioner (916) 373-9280