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Keywords and Key Phrases

Choosing keywords and keyphrases is paramount to top search engine ranking. The simple fact is that website design and layout should start with all the keywords and phrases that pertain to the content being offered. Then a page is created for each of the keywords and phrases and then filled with content relating to that keyword and the product or information it describes.

According to recent studies on Internet commerce, over 90% of consumers find the websites they visit by using search engines. How would you like your site to be the first one listed (or at least in the top 10 or 20) when someone goes to a search engine to do a search? I'm sure you'll agree with us that most people will not spend a lot of time going through the many layers to get to your listing. Your position in the search engines can make or break your Web Site success.

An excellent utility for discovering the most oft used keywords and keyphrases is Wordtracker.com, of which we are an affiliate, however, that fact should not diminish Wordtracker as being one of the best keyword utilities available. You should also use: What's the point of having an "invisible" website?

Do you want to increase the amount of traffic to your site? How about increasing it by tenfold? It can happen. The SINGLE most important thing you can do increase your website "targeted" traffic is to increase your search engine rank. You already know search engines can provide an enormous amount of traffic to your site. We use the time tested techniques to get superior handling for your listing on the search engines (IF the correct keywords have been chosen). This will make a huge distinction in the amount of traffic to your site. With our Promotion Package you will achieve cutting edge precedence over your competition.

The following are tip on choosing the proper keywords/phrases as well as filling in all of the correct META tag information you will need for good SE placement.

Choosing Keywords

Meta Tags

  1. TITLE:

  2. Your single most important tag on your website. While not a META tag (it's a html tag) The title of your web page is given top priority in any search. Choose your title very carefully.  It should be short (6 to 8 words) and very descriptive of the content of the page in question. In some cases it is the only thing a searcher ever sees. The title tag should start with the most important keyword/phrase relative to the content of the page (e.g. a page on long-term health insurance may have a tag that reads "Long-Term health insurance from xyz insurance").


  4. Write a descriptive sentence about the content of the page in 25 words or less (260 characters, including punctuation and spaces). This will be listed in your META description and will be seen as the first line after the title of the page in searches. The first words of the description SHOULD be the same as the first words of the title tag, followed by other keywords and phrases that are relative or redundant of the page keywords/phrases, without repeating ANY keyword/phrase. This should also take the form of a short 'sales' lead-in to the page as it is usually what is seen below the link to the page on the search engine search result page.


    How to choose keywords

    Key words are VERY important. Regardless of other techniques we use, you must have the right keywords!

    Get very specific and keep in mind the content of the page you're working on. Write down as many keywords as possible that might be used by your target market in a search. Then pare the list down to the two or three that are most important and relevant to the page you're working on. REMEMBER, one keyword or phrase is best. You can include more, but additional keywords tend to dilute the importance of your main keyword/phrase. If additional keywords relate specifically to the major keyword, that can enhance the value of the main keyword.

    If you feel the need of having more than two or three keywords, then it's time to do additional pages covering those other keywords.

    As an example, if you sell Real Estate, customers might input any of the following words to try to find you or information about Real Estate:

    house, houses, property, properties, homes, home, new home, used home, home finders, relocation, loan qualifying, buying a home, real estate, realtors, realtor, relator (yes, many people cannot spell, and inputting misspelled words in your keywords can be very helpful),mountain properties, second homes, vacation home, home ownership, property for sale, listings, residential home, residential property, broker, real estate broker, Littleton, Colorado, Denver, Pikes Peak, mountain properties, purchasing, relocating... ) You get the idea. The point is, you must identify as many keywords as possible that searchers might use when finding you.

    NOTE: My main caution (and opportunity) is to NEVER use as many keywords on one page as the example above. Each of these are keywords and should be given their own pages unless they are so closely matched like "property" and "properties". Those can be used on one page. The main rule is no more than 3 keywords/phrases per page. ONE IS BEST!

    DO NOT include keywords in all upper and lower case, as some mention, with only the first letter capitalized, misspelled words, and the most unique words you can think of that might describe you. Don’t forget plurals! A modest use of BOTH, singular and plural. Like “house” and “houses”

    Here’s a good tip, Ask some of your customers and tell them you are designing or redesigning your web site. Ask them what they might use for search words if they were looking for you on the web. This is a great marketing tactic! You will also get a great insight into how you and your product are perceived.  Plus, you’ll get lots of great keywords.


    The visible title of your page

    Here is one of the several redundancies that will be used on your page. The title of the page that appears when the actual page is displayed in your browser (as opposed to the title tag mentioned previously) should be a repetition of the first title tag above. So instead of saying "Welcome to my site", it should read "Long-Term Health Insurance", for example.

Note: Do not repeat keywords, make sure each word is only used once in the META keyword and description tags. 

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